FOR STARTUPS AND FOUNDERS
You've built something that works. Now you need it to sell.
Clinical evidence, regulatory approval, working prototype. What you don't have: a clear way to explain it in 30 seconds, access to decision-makers, or confidence that your pitch will land.
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You know the science. You're learning the commercial game.
You're a clinician who saw a problem worth solving, or a scientist who built something that actually works, or a commercial person who spotted a gap in the market. You've done the hard part. The product exists.
Now you're in rooms you've never been in before. Investor pitches. NHS procurement conversations. Sales calls where you have 30 seconds to explain why this matters.
The people you're talking to don't understand your product the way you do. They don't have time to. They make decisions based on whether they trust you and whether your story makes sense.
You don't need an agency. You need someone who can help you tell the story.
Four problems we solve for founders.
01
"I can't explain it simply."
You know your product inside out. That's the problem. You explain it like an expert, not like a buyer. Investors glaze over. Customers don't get it.
Solution: Investor Readiness Sprint
You get: Core messaging document (30-second, 2-minute, 5-minute versions), pitch deck (12-15 slides), one-page leave-behind, investor Q&A preparation.
Investment: £2,500-3,000 | 2-3 weeks
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02
"I need my first customers."
You have a product. You might even have regulatory approval. What you don't have: paying customers. The chicken-and-egg problem.
Solution: First Customers Sprint
You get: Target customer profile, outreach strategy, messaging for cold outreach, sales conversation guide, simple playbook.
Investment: £2,000-2,500 | 2 weeks
03
"Meetings aren't converting."
You're getting meetings. They go well. People are interested. Then nothing happens. The follow-up goes cold. The deal stalls.
Solution: Sales Conversation Audit
You get: Conversation review, objection mapping, stakeholder analysis, decision-process mapping, revised approach.
Investment: £1,500-2,000 | 1-2 weeks
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04
"I'm hiring my first commercial person."
You've been doing sales yourself. Now you need to hand it over. But there's nothing written down. No playbook. No messaging guide.
Solution: Founder Handover Pack
You get: Sales playbook, messaging guide, customer profiles, objection handling, onboarding checklist for new hire.
Investment: £3,000-4,000 | 3-4 weeks
Not sure which problem to solve first?
Commercial Clarity Session. 90 minutes. We diagnose your commercial situation, identify the biggest blocker, and give you a clear action plan.
£500-750 | Credited against any project started within 30 days.
ONGOING SUPPORT
Founder Advisory.
Some founders don't need a project. They need someone to talk to. A sounding board for commercial decisions. Someone who's seen the patterns before.
Monthly calls. Email access between calls. Someone in your corner who understands healthcare commercial reality.
You get: Monthly 60-minute strategy call, email access between calls, deck and document review, intro to relevant contacts where appropriate.
Investment: £300-500/month | 3-month minimum
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PARTNERSHIP
UK Life Sciences Founder Accelerator.
In partnership with Newable, we deliver the commercial readiness module for the UK Life Sciences Founder Accelerator. If you're a pre-Series A healthcare founder, this might be right for you.
Programme includes: Commercial readiness assessment, messaging development, pitch refinement, go-to-market planning, investor preparation.
Ready to start?
30 minutes. No fee. No pitch. We'll talk through your situation and identify what would make the biggest difference.
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