PROMOTIONAL EVENTS
Beyond the Badge Scan.
Events that generate pipeline, not just presence. Strategy before spectacle. Decision-maker density over booth traffic.
Video — Event Strategy | 60s
You'll spend the money regardless.
Congresses, exhibitions, symposia, advisory boards. The budget is committed. The team gives up weekends. And the only metric anyone tracks is badge scans.
Meanwhile, the people you actually need to meet walk past your stand. The conversations that matter happen in corridors you weren't in.
The question isn't whether to do events. It's whether they work.
THE FRAMEWORK
Three pillars of event success.
01
Strategy Before Spectacle
Which events matter? Who do you need to meet? What does success look like? We build strategy before anyone talks about stand design.
You get: Event prioritisation matrix, target account list, success criteria, pre-event engagement plan, staff briefing guide.
Strategy Planning
Decision-maker Meeting
02
Decision-Maker Density
Badge scans count bodies. We count decision-makers. Pre-event outreach. Scheduled meetings, not chance encounters.
You get: Target decision-maker list, outreach sequences, meeting scheduling system, event programming recommendations.
03
Pipeline Attribution
Did the event generate revenue? We build measurement from the start. Attribution that connects event activity to pipeline.
You get: Measurement dashboard, lead scoring criteria, CRM integration spec, post-event analysis, ROI calculation.
Dashboard Analytics
What we do.
Event Strategy
Which events? Who to meet? What's success?
Pre-Event Campaign
Outreach to decision-makers. Meeting scheduling. Content drops.
Stand Strategy
Messaging, flow, interactions. The strategic brief that makes design effective.
Staff Training
What to say. Who to prioritise. How to qualify and capture.
Post-Event Analysis
What worked? ROI calculation. Recommendations for next time.
Satellite Events
Symposia, dinners, roundtables. Programming that attracts decision-makers.
THE PROOF
Results, not promises.
Global MedTech. UK subsidiary.
High event spend, no attribution.
Result: 340% event ROI proven. Dashboard adopted globally.
Diagnostics. Annual congress.
Stand traffic but no qualified leads.
Result: Decision-maker meeting rate 3x. 23 pre-scheduled meetings vs 7 prior.
Pharma launch. European congress.
New product, competitive category.
Result: Satellite symposium 94% attendance. 17 new accounts in 90 days.
THE TEAM
Event specialists.
Charlie Litchfield
Event Strategy Lead
15 years in healthcare events. Former head of events at global MedTech.
Adam Hitchcott
Event Design Lead
Exhibition design and satellite event programming. Creates experiences that generate conversations.
Charlie Litchfield
Event Strategy Lead
15 years in healthcare events. Former head of events at global MedTech.
Charlie Litchfield
Event Strategy Lead
15 years in healthcare events. Former head of events at global MedTech.
Four ways to work together.
Workshop
Full day
£2,000
Event strategy framework, target account list, success criteria, measurement plan.
Single Event
Programme
£15-40K
Strategy, pre-event campaign, staff training, live support, post-event analysis, ROI report.
Annual Calendar
Retainer
£40-80K
Full event calendar strategy, support across 4-8 events, measurement dashboard.
Global Programme
Enterprise
£100K+
Multi-market strategy, playbook development, regional training, global measurement.
Common questions.
Do you design exhibition stands?
+
We create the strategic brief. We work with stand designers on execution.
How far in advance should we start?
+
Minimum 8 weeks. Ideal: 12-16 weeks. Annual calendar: 6 months ahead.
Do you attend events in person?
+
For single event programmes, yes. For workshops, not always necessary.
What if our CRM isn't set up for tracking?
+
We'll provide the specification. Implementation by your team or our partners.
Can you help with compliance for satellite events?
+
Yes. We understand ABPI, Meddev, and global pharma compliance.
Ready to start?
30 minutes. No fee, no pitch. We'll review your event calendar and identify the biggest opportunities.
Video — What Happens on a Triage Call
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