RESEARCH PARTNERSHIP
Painful Conversations.
A research partnership with the University of Bath Centre for Pain Research. Academic evidence translated into practical guidance for healthcare marketers.
Six publications exploring how we talk about pain. What works. What doesn't. What the evidence actually says.
University of Bath Partnership Image
Why this matters.
If you work in pain management, orthopaedics, rheumatology, oncology, or any condition where pain is part of the patient experience, how you communicate matters enormously.
The words we use shape how patients understand their condition. They influence treatment expectations. They affect outcomes.
Most healthcare marketing in this space is based on intuition. We wanted to know what the evidence actually says.
This research will change how you communicate with patients about pain.
The publications.
8 Key Principles of Pain Cover
8 Key Principles of Pain
The foundational research. Eight evidence-based principles for communicating about pain effectively.
Mobility Cover
Mobility
How to communicate about movement, activity, and physical function in the context of pain.
The Weight of Words Cover
The Weight of Words
Language choices and their impact. Which words help, which words harm.
The Pain Paradox Cover
The Pain Paradox
Understanding why pain communication is counterintuitive and how to navigate it.
Unjust Pain Cover
Unjust Pain
Disparities in pain treatment and communication. Who gets believed, who doesn't.
Full Report Cover
Full Report
The complete research. All findings, methodology, and practical recommendations.
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THE PARTNERSHIP
University of Bath Centre for Pain Research.
One of the UK's leading pain research centres. Rigorous academic methodology applied to practical communication challenges.
This partnership brings together clinical evidence and marketing expertise to create guidance that's both scientifically sound and practically applicable.
Who this is for.
Medical device companies
Orthopaedics, spinal, joint replacement, surgical instruments. Any product that addresses pain or affects mobility.
Pharmaceutical companies
Pain management, analgesics, anti-inflammatories, oncology supportive care.
Diagnostics and imaging
Any diagnostic that identifies conditions involving pain. How you communicate findings matters.
Healthcare providers
Clinics, practices, and treatment centres where pain is part of the patient conversation.
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