Decision-making webs, NHS procurement dynamics, and proposals that speak to each stakeholder's concerns. Learn to identify the decision-making unit, map influence pathways, and tailor your message for clinical, financial, and operational buyers. Best for: Business development, sales teams selling into hospitals, trusts, or enterprise accounts.
Course Overview
This module focuses on translating audience understanding into stakeholder-specific messaging frameworks. Participants will learn how to align product benefits with the unique priorities of different healthcare decision-makers, creating a structured approach for tailoring communications.
Key Learning Objectives
• Develop comprehensive stakeholder maps that identify all decision influencers
• Create benefit hierarchies that prioritize messaging for different stakeholders
• Craft stakeholder-specific value propositions that resonate with individual priorities
• Navigate complex NHS procurement dynamics and decision-making webs
What You'll Walk Away With
Detailed stakeholder maps for your key accounts and tailored proposal templates that speak directly to clinical, financial, and operational buyers.
Testimonial
I first discovered AGENCY when I was looking for a confident, capable and medical-marketing experienced agency to help me launch a blockbuster product.
In addition to creating a superb, innovative campaign, AGENCY offered to put together some bespoke materials to help me gain stakeholder buy-in, ensuring that everyone across Sales and Marketing was in alignment around the product launch.
AGENCY continually surprise me with their dedication, put simply, they consistently overdeliver.
- Holly Jackson, Aguettant
