top of page
Your team works on your actual products during the session. We facilitate the process, but they build the playbook. Walk out with a working document, not a theory. Covers positioning, objection handling, proof points, and call-to-action sequences. Best for: Sales leaders, commercial teams with inconsistent messaging.
Course Overview
Your team works on your actual products during the session. We facilitate the process, but they build the playbook. Walk out with a working document, not a theory. Covers positioning, objection handling, proof points, and call-to-action sequences.
Key Learning Objectives
• Develop clear audience segmentation for more targeted messaging
• Map customer problems to product solutions
• Create compelling positioning statements and value propositions
• Build comprehensive objection handling responses and battle cards
What You'll Walk Away With
A partially or fully populated Product Playbook (depending on course length) that sales and marketing teams can immediately use in the field.
Testimonial
I first discovered AGENCY when I was looking for a confident, capable and medical-marketing experienced agency to help me launch a blockbuster product.
In addition to creating a superb, innovative campaign, AGENCY offered to put together some bespoke materials to help me gain stakeholder buy-in, ensuring that everyone across Sales and Marketing was in alignment around the product launch.
AGENCY continually surprise me with their dedication, put simply, they consistently overdeliver.
- Holly Jackson, Aguettant
bottom of page