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The fourth revenue lever that most healthcare companies ignore. Direct-to-patient strategies, co-marketing with providers, and patient support content that works within regulatory boundaries. Build patient marketing capability without compliance risk. Best for: marketing teams ready to add patient marketing to the mix.
Course Overview
The fourth revenue lever that most healthcare companies ignore. Learn how to build direct-to-patient strategies, co-marketing programs with providers, and patient support content that works strictly within regulatory boundaries.
Key Learning Objectives
• Understand the regulatory landscape for patient-facing communications
• Map the patient journey from symptom awareness to treatment advocacy
• Develop compliant disease awareness and patient education campaigns
• Design effective co-marketing frameworks for healthcare providers
What You'll Walk Away With
A compliant patient marketing strategy and campaign framework that engages patients without violating promotional regulations.
Testimonial
I first discovered AGENCY when I was looking for a confident, capable and medical-marketing experienced agency to help me launch a blockbuster product.
In addition to creating a superb, innovative campaign, AGENCY offered to put together some bespoke materials to help me gain stakeholder buy-in, ensuring that everyone across Sales and Marketing was in alignment around the product launch.
AGENCY continually surprise me with their dedication, put simply, they consistently overdeliver.
- Holly Jackson, Aguettant
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