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The SAFE framework for being bold within boundaries. For teams tired of hearing legal killed it. Learn to create distinctive work that passes MLR review while still cutting through. Techniques used by teams at major pharma who regularly get creative work approved. Best for: Creative teams, marketing managers navigating regulatory review.
Course Overview
This module focuses on ensuring all product messaging aligns with legal, regulatory, and compliance requirements in the highly regulated healthcare environment. The SAFE framework teaches teams how to be bold within boundaries, balancing compelling marketing with regulatory compliance.
Key Learning Objectives
• Understand key regulatory requirements in healthcare marketing communications
• Develop a comprehensive Claims Matrix for evidence-based messaging
• Learn to categorize and validate claims based on evidence quality
• Navigate MLR (Medical, Legal, Regulatory) review processes effectively
What You'll Walk Away With
A practical framework for developing creative campaigns that pass compliance review without losing their impact, and a structured approach to evidence validation.
Testimonial
I first discovered AGENCY when I was looking for a confident, capable and medical-marketing experienced agency to help me launch a blockbuster product.
In addition to creating a superb, innovative campaign, AGENCY offered to put together some bespoke materials to help me gain stakeholder buy-in, ensuring that everyone across Sales and Marketing was in alignment around the product launch.
AGENCY continually surprise me with their dedication, put simply, they consistently overdeliver.
- Holly Jackson, Aguettant
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