12 Minutes | Why Customer Advocacy in Healthcare Matters.

🎙 New Episode

In healthcare, the most powerful marketing tool isn’t a glossy brochure or an ad campaign.

It’s a colleague saying,

“We’ve tried it. It works.”

In this 12 Minutes episode, I sat down with Keith Jackson to talk about customer advocacy — and why it matters more than ever.

We cover:

• Why peer recommendations beat sales pitches

• How patient stories can open clinical doors

• The role of data in building trust

• Why ‘getting the message outside the room’ changes everything

If you’re in healthcare marketing or medtech sales, and want to drive adoption faster, this one’s for you.