Founder Blog

Insight, not hindsight

About the Founder

Michael Colling-Tuck is a creative expert in generating demand for healthcare products and services.

His insights draw on 20 years of globally launching healthcare products for some of the largest brands in the world.

Michael has founded four businesses including healthcare clinics, medico-legal companies and is the lead at AGENCY.

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HCP Marketing

Case Studies and insights related to enhancing brand's ability to better communicate with healthcare professionals. Be it getting their attention, educating them or reassurance, these articles are here to help overcome issues that many industry professionals face.

What 'Creative' Really Means in Healthcare Marketing... and Why It Matters.

True creativity in healthcare marketing isn't about flashy designs or clever taglines. It's strategic thinking that identifies exactly who needs your solution and why they'll pay for it. When creativity starts with customer understanding rather than aesthetics, it transforms from expensive noise into powerful demand creation.

HCP Marketing