Medical marketing courses

Explore how to use AI tools like ChatGPT, Claude, and others to support content creation, research, campaign ideas, and data analysis all through the lens of compliance and productivity.

Set up your systems to scale. This workshop walks through CRM structuring, audience segmentation, channel setup for email, social, and patient campaigns, and how to track sales and marketing activity across the funnel.

Learn how to gather, structure, and publish case studies and RWE that drive both HCP and patient interest. We will guide you through the process from interview to final asset.

Want to support clinics while protecting your brand? This workshop shows you how to set up legal frameworks, define roles, and build trust for effective, compliant co marketing initiatives.

Design a patient facing marketing strategy that informs, empowers, and inspires action without crossing regulatory lines. Includes direct to patient strategies, clinic support tools, and co branded campaigns with a proven track record.

If you’re planning a new website, this course gives you control of the process. Learn how to define your goals, write a brief, manage timelines, and keep the build on brand, compliant, and on track.

Improve the way you work with agencies and creatives. Learn how to write briefs that inspire, review work productively, and manage feedback loops so you get better results faster.

Discover how to get creative without crossing the line. Learn how to build campaigns that pass internal review while still standing out. Based on our SAFE framework, this session helps your team unlock creativity that aligns with ABPI, MHRA, and other regulatory guidance.

Master the art of writing NHS focused proposals and pitch decks that speak to value, outcomes, and policy alignment. Includes real examples, checklists, and a proven framework for repeat use.

Turn your service or product offering into a simple, repeatable framework that commercial teams can use confidently. Learn how to highlight clinical benefits, health economic value, and real world application in ways that resonate with procurement, clinicians, and patients alike.

Build a practical playbook that enables your sales team to tailor messaging to each persona, navigate objections, and deliver consistent communications. You will leave with a working draft of a usable tool that helps your teams sell smarter.

Discover how to break down NHS or private sector institutions to find true decision makers, influencers, and blockers. This course helps you plot stakeholder webs and plan outreach that reflects how buying decisions actually happen.

Turn LinkedIn from a CV site into a sales and engagement platform. Learn how to build your personal brand, use content to start conversations, and support sales teams to connect with clinicians and decision makers without being pushy or promotional.

Learn how to write and structure email campaigns that drive action while maintaining regulatory compliance. Discover how to plan nurture sequences, choose the right tone for HCPs, and avoid the delete button.

Many teams are multichannel but few are truly omnichannel. This course breaks down the difference and shows you how to evolve your activity into something coordinated, personalised, and better suited to the healthcare attention economy.

Design a digital first outreach approach that connects with healthcare professionals across multiple touchpoints. Learn how to combine rep activity, email, social media, patient marketing, and clinic level campaigns into a joined up strategy and measure what matters.

This practical workshop helps you develop white papers, tools, guides, or quizzes that educate, engage, and convert. Learn how to create lead magnets that fit your sales funnel and speak to HCP and procurement needs without resorting to generic content.

Build a searchable, well structured internal library that houses all your sales and marketing content. This course helps your team organise by audience, indication, and asset type, making it easy to find the right tool for the job every time.

Understand how to create impactful video content for HCPs, patients, and stakeholders even if you’re not filming it yourself. Learn how to write creative briefs, choose formats, avoid compliance pitfalls, and get the most from your budget and production teams.

Create a repeatable process for generating high quality content in house. Learn how to build a mini editorial team, set up workflows, and generate ideas that serve both sales and awareness goals, all while staying compliant.

Stop reinventing the wheel with every campaign. This hands-on session shows your team how to set up and use editable content templates for social posts, articles, case studies and more, helping everyone stay consistent, on-brand, and fast to market.

Cut through the noise by defining a clear, differentiated value proposition. This workshop guides you to articulate what makes your innovation essential not just clinically, but commercially, so sales, marketing, and medical teams can communicate its value consistently.

This course helps you define what your healthcare brand truly stands for beyond logo and colours. Learn how to build a brand that reflects your product’s value, differentiates you from competitors, and gives your team a clear message to rally around. Perfect for scaling teams or product relaunches.

Learn how to transform technical, clinical, or service-heavy information into simple, memorable stories that emotionally connect with healthcare professionals and patients. Discover the difference between messaging and narrative, and how storytelling builds trust, reinforces positioning, and drives engagement across channels.